Lovefilm

Lovefilm have today released an email to subscribers explaining their changing gaming services, and also apologising for not releasing the news themselves. You may have already heard reports about changes to Games rental as part of the LOVEFiLM service. We're very sorry if any information about service changes reached you by third party or media reports, rather than first coming from us.

Boomerang has seen a lot of new business since Lovefilm announced it was dropping game rentals earlier this week. Boomerang is a game-only service.

Lovefilm are dropping game rentals entirely next month, regardless of if you're currently on a gaming package or not.

Lovefilm aren't offering games to new users, so here are a few Lovefilm alternatives to get you started if you want to rent your games.

Lovefilm may well be putting a stop to their game rental service. Gamebrit reports than an email sent out to Amazon marketing affiliates late last week asked that people stop showing advertisements that mention the game rental program. Although it may well be slowly phased out, there's still mention of the service on the Lovefilm website and nothing seems to have been changed on that end of things.