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DICE Not Sure Why People Liked Bad Company


It was always pretty obvious that Bad Company 3 would be a thing. The games were relatively successful and created a following that is still waiting for the chance to revisit those characters and that multiplayer. They’ll probably be waiting for a little while longer, because DICE doesn’t know what made those games so special. 

Speaking with Eurogamer, DICE general manager Karl Magnus Troedsson explained the problem with turning Bad Company into a franchise:

There’s one thing that lingers with Bad Company that we’ve been asking ourselves: What is it that the people really liked about Bad Company?

It’s hard for people to articulate what that is, which is actually hard for us. It would be hard to remake something like that. Can we do it? Of course. We have our theories when it comes to the multiplayer.

It really is hard to articulate what worked so well in those games. The maps were excellent, big enough to travel with helicopters and tanks but linear enough and open enough that you didn’t have to spend ages looking for the enemy. It helps that the spawn system meant you were never twenty minutes away from a battle. The key seems to be making something that’s just well balanced and fun, while bringing in the Battlefield features we know and love.

With all the pressure of being an alternative to Call of Duty, it’ll never be that easy.


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blank Mat Growcott has been a long-time member of the gaming press. He's written two books and a web series, and doesn't have nearly enough time to play the games he writes about.

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