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Top Reasons for the Success of NetEnt Games

Every experienced online gambler is familiar with NetEnt, or Net Entertainment. This studio is famous for its cutting-edge solutions for global operators. Today, its digital creations are all the rage. So, what exactly makes these games so popular? Discover top reasons for NetEnt’s consistent success.


The online gambling industry is currently worth over 80 billion US dollars. In 2020, its growth was spurred by the COVID-19 pandemic. Players from all around the world still choose NetEnt games. The stringent rules and regulations in the industry have not prevented the best NetEnt casino UK from reaping profits. Here are the key facts about the studio today.

About NetEnt’s Success

This company was established in 1996, and it had humble beginnings. Originally, its team developed games for land-based establishments. This experience allowed them to forge ahead in the digital industry with highly praised games. Although the company’s first virtual offerings were already diverse (scratch cards, poker games, table games etc.), none of them came close to slots in terms of popularity.

Today, NetEnt positions itself as a supplier of premium content for websites — digitally distributed games that contribute to the success of top casinos. In 2019, the total number of transactions processed by NetEnt across all platforms and games was a whopping 58.3 billion, which showed 367% growth in comparison with 2014. The studio has over 200 active customers and 200 games.

The team also promotes responsible gambling, which it views as the driving force behind a sustainable business.  NetEnt games are only accessible to adults, and they comply with the highest regulatory standards. The studio works in regulated markets and provides customers with the tools and support they need to encourage players to gamble responsibly. Here are the top 5 strengths of NetEnt:

Clear Vision

NetEnt has a simple mission — to provide only the best games. It prides itself on being the industry pioneer for over two decades. The company’s Better Games strategy prescribes the use of the best graphics, algorithms, themes, and soundtracks to craft games that fascinate players around the world.

Highest Quality Games

This to do has always been at the forefront of engaging technologies in gambling. The developers have a painstaking approach to detail and the focus on immersion. As a result, the games meet the highest standards and achieve worldwide recognition. The company has garnered plenty of awards, including EGR Italy 2020 (mobile supplier of the year), EGR B2B Awards 2019 (slot supplier of the year), EGR North America Awards 2019 (platform of the year).

Reliable RNGs

A random number generator is the heart of a casino. This engine guarantees a fair outcome of every game of chance. RNGs for NetEnt games are tested and certified by independent and accredited test facilities, such as eCogra. Regular inspections guarantee compliance, including fairness, security, and player protection. Players can be sure the conditions are fair.

High RTP

Return to player is an important game comparison indicator. It shows how much of the gambler’s wagers are returned in the long run. High RTP is another selling point for the studio. Aside from immersive graphics and excellent soundtracks, NetEnt games have impressive payout rates — between 95 and 98%. For example, RTP for the mystery slot Jack Hammer 2 is 97.07%! Such high rates make the games even more attractive to players, as they have higher chances of winning.

Mobile Experience

NetEnt games look flawless on any screen. Today, mobile optimization is crucial, as consumers prefer getting entertained on the go using their tablets or smartphones.

To Sum Up

Since the beginning, the company has been focused on excellence and relentless improvement. Its games are attractive due to their immersive graphics, flawless soundtracks, high RTPs, and reliable outcomes. The brand has always been a pioneer in digital gambling, and it is determined to stick to its innovative approach.