Project Ironwood Dan Blacklock Interview
A brand new Kickstarter board game table is launching soon, and we had the chance to speak with the man behind the project, Dan Blacklock. While most tables cost around 1999, Dan is releasing a table that costs only 399.99.
Is it possible? How is it possible? You can check out the pre-launch page now . Let’s dive into a Q & A with Dan!
We’re aiming to go live on August 2nd. We have a great (and patient!) community on Kickstarter that we’ve built up over our previous campaigns, BoxThrone, Token Sesame, and LAX RAX. We chose Kickstarter as opposed to Gamefound because we believe our $399 price point will be attractive to a more casual audience as well as core gamers. Getting a lot of orders all at once helps us lower manufacturing and freight costs as well so Kickstarter is the perfect avenue for these kinds of projects (especially when you’re trying to hit a $399 price point!).
2. The cost of most tables being sold on Kickstarter are in the $1000s. In fact, for the price of your table, I can barely get a Coffee Table version from other companies. How are you able to make these so affordable?
There’s 2 reasons: 1 – most other tables are manufactured in Europe or the US and have labour as most of the cost of production. As you may or may not know, we’ve manufactured monthly waves of BoxThrones to customers across the world since 2017. We will be using the same factory in Shenzhen that made BoxThrone to make Project Ironwood, and we have very efficiently designed Project Ironwood for manufacturing, including reducing the number of welds. Which brings me to the second reason – Project Ironwood is made of coated steel, not wood. Steel is actually more expensive than wood but because it’s stronger, we don’t need to use as much steel as you would wood in a regular board game table. The whole table also packs into 3, compact boxes. We are offering wood toppers separately for $399 as well, which transform the table into a more modern, sleek-looking dining table.
3. What sort of add-ons are you planning to put into the campaign (dice trays, drink holders, etc.) ?
We’ll be offering the hanging play mat holder from LAX RAX as an add-on as well – probably the best way to store play mats that I’ve come across.
4. I see you are out of Calgary – are there any other things you have to think about when running a Kickstarter out of Canada?
Yes, Kickstarter doesn’t allow you to run a campaign in USD outside of the US, so every campaign has us partnering with someone in the US to facilitate that. Kind of a huge pain and I hope it’s something they fix one day. We have a network of warehouses across the world so in terms of fulfilment everything ships directly to the warehouses from the factory. We’ve shipped heavy furniture (BoxThrone) for over 4 years now so we know the importance of having warehouses as close to the end customer/backers as possible.
5. Are you partnering with any companies to bring these tables to retail after the Kickstarter is complete?
Not yet, we will have a Convention/Cafe pledge level with a discount for backers who order multiple tables so it might work out naturally. We won’t be selling through retailers but are always open to retail affiliate programs like we did with BoxThrone. We’ll likely be selling through cloudpunchergames.com
6. Anything else you want to add?