SHAW Communications Gearing Up For Earth Day
If you’ve been paying attention to the website, my twitter account, or even my YouTube channel, you know I’ve been playing a lot of farming simulation titles like Story of Seasons, Harvest Moon, and Stardew Valley! Now I can actually play these games and do some good on April 22nd, on Earth Day.
Earlier this month, Shaw teamed up with six gamers (including Andrew Curtis, Marcel Dee, Kate Stark + more) and challenged them to plant trees for one hour during their Twitch stream in Minecraft, Stardew Valley and Animal Crossing. For every tree they planted in the game, Shaw committed to planting one in the real world. In the end, they collectively planted nearly 4,000 trees, and Shaw will be matching all of them in partnership with Tree Canada.
Now, to celebrate Earth Day on April 22, Shaw is taking the Tree Spree challenge even further by calling on gamers across the country to plant a tree in their favourite game, screenshot it, and share it on social with Shaw tagged (@ShawInfo #ShawTreeSpree). Shaw will match every in-game tree with one in the real world.
I will be planting trees during my livestreams on Earth Day – won’t you join me?