LEGO Group and BBC Studios Launch New LEGO Bluey Play Sets at 2025 New York Toy Fair
At the New York Toy Fair, the LEGO Group and BBC Studios announced the release of six new LEGO Bluey sets based on the world’s most popular animated TV series Bluey. Released for kids aged between 2-5 years old, the new sets will allow fans to build and create their own imagination-fueled adventures with their favorite characters from the show.
The new LEGO Bluey series features Bluey, Bingo, Mum (Chilli), and Dad (Bandit), and all members of the Heeler family, bringing the characters to life in a new and imaginative way. From reliving family moments to creating exciting outdoor adventures, the sets offer children and families hundreds of hours of fun and imagination.
LEGO DUPLO Bluey Design Manager Roberta Cardazzo says:
“WE are thrilled to bring Bluey’s escapade to life in our new LEGO 4+ and LEGO DUPLO lines. Just like Bluey and her family, these packs are all about ‘Heaps of Fun’ and tapping into children and families’ creativity and imagination as well as learning through play. We encourage families everywhere to utilize these packs and build and share together with their own fun adventures!”
The New LEGO Bluey Sets Feature:
LEGO DUPLO Bluey: Ice Cream Adventure with Bluey (SKU 10458)
Age: 2+ | Price: $39.99 CAD
Description: Share an ice cream adventure with Bluey and Bandit, along with a family car and 22 pieces to build with.
LEGO DUPLO Bluey: Bluey’s Family Home with Memory Game (SKU 10459)
Age: 3+ | Price: $89.99 CAD
Features: Construct the Heeler family home and play two memory games with Bluey, Bingo, and Mum (Chilli).
LEGO Bluey: Bluey’s Family House (SKU 11203)
Age: 4+ | Price: $89.99 CAD
Features: Construct the Heeler family house with playful accessories and Bluey, Bingo, Mum (Chilli), and Dad (Bandit) minifigures.
LEGO Bluey: Bluey’s Beach & Family Car Trip (SKU 11202)
Age: 4+ | Price: $39.99 CAD
Features: Bring back the family beach day with the classic Heeler family truck and 133 pieces.
LEGO Bluey: Playground Fun with Bluey and Chloe (SKU 11201)
Age: 4+ | Price: $24.99 CAD
Features: Create a vibrant playground with Bluey and Chloe, including slide, jungle gym, and seesaw.
LEGO Bluey: Bluey Tea Party (SKU 30687)
Age: 4+ | Price: $9.99 CAD
Features: Have a charming garden tea party scene with Bluey and Chattermax.
The sets are created to bring imagination, creativity, and countless hours of fun playtime for kids and families. The new products will start showing up on store shelves and available for buying on June 1, 2025, at LEGO.ca/Bluey, LEGO brand stores, and most major retailers across Canada. You can view more details here.
Article By Kevin Austin
Kevin Austin has been in gaming journalism in one way or another since the launch of the Nintendo Gamecube. Married and father of 3 children he has been gaming since the ripe age of 6 when he got his first NES system and over 30 years later he is still gaming almost daily. Kevin is also co-founder of the Play Some Video Games (PSVG) Podcast network which was founded over five years ago and is still going strong. Some of his favorite gaming series includes Fallout and Far Cry, he is a sucker for single player adventure games (hence his big reviews for Playstation), and can frequently be found getting down in one battle royale or another. If it's an oddball game, odds are he's all about it.
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