BlackBerry Mobile Launches Smartphone Fan League

In terms of weird email headlines, getting notification that BlackBerry TLC was starting a Smartphone Fan League definitely ranks up their pretty high, but when I began surfing through the press release sent over by the PR firm, I was pleasantly surprised, and actually a little bit excited about what the company was proposing! Check out the details below, and take a peak at our BlackBerry Motion review!

From Alain Lejeune, Global General Manager:

Launching the BlackBerry Smarphone Fan League is our way of better engaging with our customers, rewarding their loyalty and passion for BlackBerry smartphones, but also giving them a voice that will shape the future of BlackBerry smartphones from TCL Communication.”

What is it? The Smartphone League is a points-based social engagement platform that allows BlackBerry owners to earn points by sharing BlackBerry Mobile social media posts, creating their own posts, and participating in new surveys. Points can also be earned by recruiting new members into the program.

What we essentially have here is a customer loyalty program, but one that completely embraces the new age in communication: social media. Points can be turned into entries into monthly draws for some great prizes. The league is currently only open to residents of Canada, the United States, and the UK.

For more on the BlackBerry Smartphone Fan League, stay tuned to BlackBerry Mobile social media pages!