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News Release: Pokémon and Funko Expand Partnership with New Pokémon Center Collection

BELLEVUE, WA—February 6, 2019—The Pokémon Company International and Funko, Inc., (Nasdaq: FNKO) have announced a continuation of their partnership and licensing agreement to create “A Day with Pikachu,” a brand-new series of 12 Pokémon figures by Funko. The new collection will be available on PokemonCenter.com, the premier destination for official Pokémon merchandise in the US.

Each figure from the “A Day with Pikachu” line will depict the iconic Pokémon Pikachu celebrating a different season or holiday, with one new figure arriving every month. The first figure will release February 13, 2019, and features Pikachu holding a Luck Incense. Each figure will also come with an insert showing a silhouette sneak peek of the Pikachu figures scheduled for release in the coming months.

“We’re excited to team up with Funko once again to deliver more beloved Pokémon characters to our fans,” said J.C. Smith, senior director of consumer marketing at The Pokémon Company International. “Funko’s distinct, stylized aesthetic makes them the perfect partner to introduce an expanded range of figures that will delight both the Pokémon and Funko communities.”

In addition, as part of their ongoing partnership, The Pokémon Company International and Funko, Inc., will deliver an expanded line of Funko Pop! figures, following a successful collaboration last year that brought the first-ever Funko Pop! Pokémon figure featuring Pikachu.

Releasing on Pokémon Day on February 27, 2019, the next Funko Pop! Pokémon figure showcases a 4-inch vinyl version of Bulbasaur, a favorite character from the popular video game franchise. Additional Funko Pop! Pokémon figures are expected to launch in the future.

“The Pokémon franchise is one of the world’s most loved brands. We are thrilled to share with customers this unique collaboration with ‘A Day with Pikachu,’” said Molly Hartney, chief marketing officer at Funko. “Funko and Pokémon fans will also be pleasantly surprised to see Bulbasaur launch as a Pop! figure on Pokémon Day. We look forward to bringing the fans of Pokémon and Funko together with this phenomenal product line.”

More information about the “A Day with Pikachu” line is available at PokemonCenter.com. Fans can also sign up at Funko.com to receive updates on this series as well as the upcoming Funko Pop! Pokémon figures.

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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.

About Funko
Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).

 

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Article By

Adam Roffel has only been writing about video games for a short time, but has honed his skills completing a Master's Degree. He loves Nintendo, and almost anything they have released...even Tomodachi Life.

Follow Adam on:
Twitter: @AdamRoffel   

 

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